Lead Generation Specialist

Content has become a key ingredient in today’s marketing mix, offering a way to educate audiences, build trust, develop relationships, and generate leads. Brands and multinationals invest heavily in content, something Cisco and Intel find worthwhile.

Requirements

• Minimum of 2 years of sales or B2B telemarketing experience
• Familiar with Word, Excel, LinkedIn, WebEx and Outlook
• Able to grasp the principles of complex technologies, with the assistance of training and briefs
• Can handle rejection and occasional rudeness and can converse with executives comfortably
• Attention to detail in documentation
• Good spelling and grammar skills
• Can work remotely or in office

Description

Our telemarketing team supports our clients with services around contact research, utilizing Google, LinkedIn, and a variety of other tools to identify appropriate contacts within their customer base and prospect organizations. As a result of information discovered, we add and update contact data into Excel and internal and external databases. The call functions executed cover a broad spectrum of purposes, including:

• Inviting prospects to client events
• Calling to clean contact information and identify the proper point of contact for our clients’ program
• Promoting offers aligned to campaigns we are executing
• Making ‘touch base’ calls in nurturing campaigns where the purpose is to develop relationships with prospects on behalf of clients
• Setting appointments for clients’ sales teams
• Qualifying sales opportunities, entailing conversing at some depth around the prospect's current situation
• Making reminder calls to event registrants
• Executing surveys