Releasing new content is essential to building your brand and increasing engagement.
But maybe you’re under pressure to constantly push out new posts and updates, and every time you post something new, you just watch as another one bites the dust. Or perhaps you’ve stopped posting altogether since it just makes you think “I'm dancing with myself.”
The average user scrolls through over 300 feet of newsfeed and sees up to 10,000 ads a day. With this constant stream of content, it’s tricky for brands to grab their audience’s attention. So, how in the world do you stand out and give the reader a reason to stop scrolling through your content? Well, I’m here to tell you—don’t stop believin’.
Influenced by some favorite 80s hits, here are five gnarly, scroll-stopping content ideas to beat the odds and pump up engagement:
1: Bust A Move | Young M.C.
Use movement to catch attention
Posts with videos were increasing in popularity well before the pandemic, but that has skyrocketed since COVID-19 began. Instead of writing a ton of content that a prospect will only skim over, use video to show that you want it, we got it. If a full video seems like a daunting task, make a quick GIF -- do something to break up the newsfeed and create some movement that captures eyeballs. Click here to see some of the wicked campaigns we have created with clients recently.
2: Sharp Dressed Man | ZZ Top
Convey your message in a clear, artful way
Your posts and content should be visually appealing. That means avoiding clutter and embracing white space in your designs. Limiting the number of fonts and excess copy can lead to less confusion and more action. Have you ever wondered why some designs please the eye and others don’t? Read our article here on how to tell good design from bad design and learn how to make your content grab attention and have your prospects come runnin' just as fast as they can.
3: The Way You Make Me Feel | Michael Jackson
Personalize content to your audience
Along with having a consistent brand look, it’s also important to pay attention to your content’s tone of voice. Work on developing a voice that fits your brand and continue to keep your posts custom and personalized to the audience you want to attract. You want your audience to like the groove of your walk, your talk, your dress. So, aim to always appeal to your ideal prospect with a tone that fits your brand.
Keep your posts custom/personalized to your audience
4. It Takes Two | Rob Base & D.J. E-Z Rock
Increase your co-marketing efforts
It takes two to make a thing go right and cooperative marketing (co-marketing) efforts hold significant advantages over marketing programs run by an individual organization, including: enhanced value propositions. Co-marketing at the very least doubles your opportunities for content engagement. Read more on how to increase your co-marketing efforts here. Cooperation with customers also is important (i.e., customer testimonials), and 97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. (Demand Gen Report)
5. Jump | Van Halen
Keep content short and sweet
With attention spans shorter than a goldfish’s (more on that here), people like it when you jump straight to the point. Most people just skim and scroll through content until they see something that grabs them. This article quickly breaks down how to trim your copy and get to what’s real and drive the user to an action.