Services

Where expertise meets elbow grease

Your business is unique, your solutions are complex, and your customers are diverse. You’re our kind of client. Here’s how we can help you.




Strategy

A couple decades’ experience marketing complex B2B technologies and industrial solutions has taught us a lot. For instance, no message is too complicated to be delivered effectively. And you can’t sell what you don’t understand. We combine expertise and elbow grease to create strategies that are rooted in a deep understanding of your business, audience, and solution. Twenty years in this arena allow us to know what works and what doesn’t.

Content

We can help your marketing do what it needs to, from intriguing and amusing to informing and persuading. Our approach is to champion relevance. Encourage conciseness. And ensure your effort resonates and works its way to the top of your customers’ minds. We can bring your message to life in whatever medium works best, with a tone that fits your brand and your goals.

Digital

Our digital services help you engage with your audience and more effectively capture, analyze, and act on detailed user information. We combine the latest digital technology and user-centric design principles with years of B2B direct marketing experience.

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Demand Generation

Our simple formula has taken us a long way. Identify your audience, pinpoint what they care about, then personalize and deliver your message in a way that resonates. And use as many communication channels as it takes. We can help you build a demand-generation effort that moves customers along the sales pipeline smoothly and results in strong ROI—while meeting MQL needs and optimizing cost per lead.

Telemarketing

Most telemarketers don’t understand B2B. We do. Our team is uniquely suited for the kind of professional discussion that can be invaluable to your campaign and increase the effectiveness of your overall marketing efforts:

  • Appointment setting
  • Lead nurturing
  • List cleaning
  • Event support
  • Surveys and more

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Channel Marketing

We can help your organization attract and retain the best partners in your industry. How? By ensuring that they know every reason to sell your solutions, from competitive advantage to rewards and incentives. We’ve already made it happen for industry leaders such as Verizon, Cisco, and Emerson.