Telemarketing

Proven and productive

Telemarketing is a powerful B2B asset. It’s how we started, and 18 successful years have given us a clear understanding of its intrinsic value. When fully integrated into a marketing program, telemarketing delivers long-term success.

What’s your goal?

Acquire new leads

Art, science, or magic? Lead generation is a bit of all three. Our approach finds the right contact and combines it with firsthand intelligence to produce high-quality MQLs and smarter sales planning.

Penetrate accounts

More deeply mine your installed customer base to create opportunities in “quiet” accounts or upsell/cross-sell within active ones.

Convert leads to opportunities

Your lead generation may be creating volume, but email nurturing alone won’t produce the number of qualified opportunities you need. Our approach uncovers where your best leads are coming from and refines your front-end spend to optimize conversion.

 

Services

Lead generation

Appointment setting
Direct mail/email response
List cleaning
Product launch

 

Nurturing

Prospect
Customer
Channel development

 

Event support

Registration
Reminders
Follow-up

 

Data services

Normalization
Cleansing
Appending
Audience segmentation

 


Related services

Market research

Customized reporting

Brand awareness

Surveys

CRM data integration

List purchases

Programs

Our telemarketing services really shine when they’re integrated into programs on a solid database marketing strategy. It’s an approach proven time and time again, and one that can move your single campaign into a full-fledged, highly productive lead generation system.

 

What sets us apart

U.S.-based, educated, skilled, and well-compensated is not the profile of the average telemarketing service team. Our diverse team brings a bevy of perspectives and professional backgrounds to the table. And that translates into engaging, relevant, and thoughtful programs for you.

Expertise

We understand B2B marketing—from the terminology to the latest trends. Chances are, whatever program you’re envisioning, we’ve done it and have a point of view and data to help you form successful strategies.

Personal touch

We pride ourselves on offering a smart, dynamic, and engaging conversation with each phone encounter. We use conversation guides rather than static scripts.

Tech-savvy

Our proprietary portal can integrate with most CRM and marketing automation platforms. And our real-time reporting provides insight into your targets’ priorities, while allowing us to analyze results daily and make changes to maximize your ROI.

Results-driven

We have a track record of producing highly qualified leads, with a focus on cost-per-lead and cost-per-MQL metrics.

Telemarketing FAQs

Click here to learn more.

 

Insights

How to Leverage Telemarketing in Your B2B Campaign
Why Everyone Hates Telemarketing, But Shouldn't

Clients

ABB
Arcos
Cisco
Logicalis
NetApp
Vertiv