Insights and ideas for today's B2B marketer

Multi-faceted, webinar-based approach to sales and channel training

To gain the mindshare of your sellers, both internal and external, you need to simplify the complex. Read about how we helped a global industrial technology leader build an end-user-facing campaign along with a companion channel effort to educate sellers about their products. You will also learn how we created an easy-to-access repository of relevant information and developed a systematic process for promoting the remainder of their industrial automation portfolio.

Time-tested event marketing strategy maximizes attendance and ensures engagement

Our sophisticated, tried-and-true approach to a client-hosted webinar was productive and profitable for a new client that designs and manufactures high efficiency air purification solutions for enterprise, commercial, and consumer markets. To ensure success, we developed a keen understanding of our client’s goals and the barriers to their success. Then we built an outbound marketing plan, featuring a solid communication strategy combined with event content, that focused on their specific audience care-abouts and addressed them directly. See how our personalized event marketing strategies attracted the right audience and delivered real results—helping our client achieve their goal of utilizing webinars to build new sales channels.

Ongoing Partner Campaign Generates More than 28,000 Engagements over a 3-Year Span

Find out how our approach of blending traditional demand-generation marketing tactics with analytics-driven paid media continues to successfully drive traffic, enhance engagement, and generate leads. By delivering high-value content that resonates with the target audience, applying audience segmentation, and orchestrating a blended marketing plan that leverages our US-based phone group, we’ve continued to meet and exceed KPI expectations for our client.

Securing Engagement and Scheduling Appointments with Targeted Prospects

Learn how we secured engagement between our advanced healthcare analytics client’s most highly desirable prospect accounts and their sales team by developing and deploying an appointment-setting program. Our approach featured a dimensional mailer and premium item offer that memorably introduced their novel, disease-state specific, clinical trials solution. The strategy we applied comprised a high degree of personalization, use of a high-end, dimensional mail program, and tightly orchestrated tactics.

Analysis and Optimization Leads to Increased Conversion

Learn how our paid search and SEO work with ConRes Test Equipment has led them to expand into new marketing channels, as well as increased their lead and conversion rates by almost 20%.

Lines, Leads, and Landmark Results

A small manufacturing company based in Scandinavia had a big challenge: How to create awareness and interest in the US for its field marking robots, which make applying lines to athletic fields all but child’s play.

ABB gets Unstuck with CaaS

Join us as we discuss a real-world application of the Campaign-as-a-Service (CaaS) solution.

Learn How We Revitalized Industrial Software

Discover how we helped a regional distributor for a global industrial software leader stay ahead by securing their customers' systems. Despite resource limitations and critical data gaps, our innovative solutions revitalized their business and put them on the path to success.

Big Results for Microbe Manufacturing Start-up

3Bar Biologics, a microbe delivery and manufacturing start-up, is in business to help farmers increase their yields. To grow awareness and demand for their proprietary technology—and their burgeoning company—they partnered with us.

Buttoned Up for B2B Success

When retailer Express launched its B2B division to sell apparel directly to corporations, they accessorized the launch with Sudden Impact Marketing’s Campaign-as-a-Service (CaaS) solution.

Cooling Systems Manufacturer Finds Hot Prospects

Learn how our Campaign-as-a-Service (CaaS) solution helped a leading manufacturer of cooling systems generate 648 leads in 90 days.