ABB Case Study

ABB gets unstuck
with CaaS

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Join us as we discuss a real-world application of the Campaign-as-a-Service (CaaS) solution.

Follow along as they recount how ABB used CaaS to circumvent internal roadblocks, quickly create a campaign, and generate awareness and leads for its cloud-based SCADA platform.

The Situation

Our client needed to generate leads for its new SCADA solution.

The Results

108

Leads

13

Sales appointment

48

Information requests

27

Future call-back requests

2,741

Site visits

2,546

Asset engagements

445k

Impressions

17,526

Total reach

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