Case Study
Cooling systems manufacturer finds hot prospects
It took some sleuthing, but Sudden Impact Marketing found the sales opportunities that Vertiv was searching for.
In this case study, we take you through a complex marketing journey that started with mining the client’s installed base to find candidates and resulted in a campaign that created awareness, demonstrated value, and generated 434 sales appointments.
The situation
Vertiv, a leading manufacturer of data center cooling systems, needed help mining their installed base to identify contacts and determine if these customers could benefit from a system upgrade.
The results
648
Leads
434
Sales appointments
189
Information requests
25
Future call-back requests
8,011
Total contacts
1,067
Live contacts
928
Total companies reached
Bonus: Several engagements led to more opportunities for new systems in brownfield/greenfield sites.
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