ABB
Learn how we illuminated the market for ABB’s Battery Manufacturing solution
The firefly (Lampyridae) was selected as a natural extension of the ABB Adaptive Execution imagery, maintaining cohesiveness with the existing imagery of that campaign, while creating a distinctive and visually striking identity. Fireflies emit light through the chemical process of bioluminescence, which is emblematic of the self-contained energy characteristic of batteries and their production.
The firefly (Lampyridae) was selected as a natural extension of the ABB Adaptive Execution imagery, maintaining cohesiveness with the existing imagery of that campaign, while creating a distinctive and visually striking identity. Fireflies emit light through the chemical process of bioluminescence, which is emblematic of the self-contained energy characteristic of batteries and their production.
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