Forming the foundation for your business or product

Positioning is the space you occupy in the mind of your intended audience. It targets the thinking of your prospect, and it flourishes in the mind of the customer who “buys in” to what you say to them.

This requires a clear, concise definition of what your company is—and what it does. Messaging is how you articulate that position. In the end, we synthesize all we have learned about your audience and its challenges, pain points, and unmet needs.