Vertiv Case Study
Cooling systems manufacturer finds hot prospects
It took some sleuthing, but Sudden Impact Marketing found the sales opportunities that Vertiv was searching for.
In this case study, SIM’s Dan Overly and Craig Conard take you through a complex marketing journey that started with mining the client’s install base to find candidates and resulted in a campaign that created awareness, demonstrated value, and generated 434 sales appointments.
Our client, a leading manufacturer of data center cooling systems, needed help mining their installed base to identify contacts and determine if these customers could benefit from a system upgrade.
Several engagements led to more opportunities for new systems in brownfield/greenfield sites.
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